Exploring the Growth of Direct Selling Companies in India: A Comparative Analysis

Introduction The direct selling industry is a trading method that is more than a century old and is currently practised in more than 170 countries. It is one of the greatest global industries, estimated at USD 200.14 billion in 2022, and is expected to grow consistently over the years. This industry plays a significant role in the worldwide economy and empowers individuals worldwide by providing them with significant career opportunities and financial freedom. India's direct-selling countries are developing quickly and have emerged as influential players in the global industry. Even with the changing consumer preferences, India has placed itself as a formidable player in the direct selling industry with homegrown firms. The sector allows individuals to be their boss and provide a flexible work schedule with impressive incentives. SmartValue Limited, aiming to contribute to India's development as a strong economic power, is becoming the Best Direct Selling Company in India B...