The Truth of Direct Selling Businesses in India

The direct selling business industry in India has seen 12% hike in its revenue From INR 10,300 crore in FY2015-16, it has jumped to INR 18,067 crore in FY 2020-21  . And globally, the industry is expected to reach around INR 46,673 crores ($466.73 billion) by the end of FY 2022, at a CAGR of 3.8% from the last year, which was around INR 44,979 crores ($449.79 billion).

The direct selling business is one of the most misunderstood businesses in India. Most people view it's only a way to make easy money or a pyramid scheme 

Recent studies have shown that most people view direct selling as scams, primarily because of how businesses are structured. Many people see it as another way for companies to make money off unsuspecting consumers.

The direct selling business has been around for decades and is one of the oldest, most successful businesses globally. It is also one of the most vilified and misunderstood businesses. People who know nothing about it claim that it's a scam. They consider even the best direct selling company in India (SmartValue) a scammer. However, they are unaware of the truth, and if they investigate it, they will find that it is a safe business model and a viable way to make money.

In this blog post, we will discuss some misconceptions about direct selling and answer the critics of the direct selling business.  

India's Government Recognizes Direct Selling as One of the Best Businesses

According a report by the Associated Chambers of Commerce and Industry of India (Assocham), the direct selling industry in India was estimated to have grown at a CAGR of 4.77% i.e., from around INR 12,620 crores to INR 15,930 crores fiscal year 2021, despite the impact of the coronavirus pandemic. 

The Indian Government is fully aware of the potential of direct selling to unemployed youth. That is why it has been recognized and considered this business model as one of the best options for employment generation. According to reliable sources, almost 25% of employed people in India are associated with direct selling activity. The success of this sector is mainly due to the entrepreneurial zeal of the people involved. They have built excellent businesses by leveraging their skills and hard work.

Direct Selling Companies Contribute to Economic Sustainability

The direct selling industry not only gives a boost to societal impact for entrepreneurship, but it also contributes to enhanced economic sustainability. The industry plays a major role in skilling the people to raise the standards economically and socially.

Indian direct selling companies are encouraging the ‘Make in India’ campaign by recruiting citizens across the country and sourcing local products.

SmartValue - A Company One Can Trust Blindly!

SmartValue is the best direct selling company in India. It has 20 years of experience and has provided jobs to lakhs. It offers a wide range of products, from food items, healthcare, agriculture, cosmetics, home care, lifestyle, etc. SmartValue company that has built a reputation for being transparent and following a hard work ethic. They have won many awards, including the prestigious "World's greatest Brand 2017-2018." You can count on Smart value for great products and exemplary professionalism.

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