The Truth of Direct Selling Businesses in India
The direct selling business industry in India has seen 12% hike in its revenue From INR 10,300 crore in FY2015-16, it has jumped to INR 18,067 crore in FY 2020-21 . And globally, the industry is expected to reach around INR 46,673 crores ( $466.73 billion) by the end of FY 2022, at a CAGR of 3.8% from the last year, which was around INR 44,979 crores ($449.79 billion). The direct selling business is one of the most misunderstood businesses in India. Most people view it's only a way to make easy money or a pyramid scheme Recent studies have shown that most people view direct selling as scams, primarily because of how businesses are structured. Many people see it as another way for companies to make money off unsuspecting consumers. The direct selling business has been around for decades and is one of the oldest, most successful businesses globally. It is also one of the most vilified and misunderstood businesses. People who know nothing about it claim that it's a sc...